Saudi Arabia’s Shattered Hollywood Dreams: Will the Warner Bros. and Paramount Merger and a Shift in Strategy Help the Kingdom Rebound?
In 2018, Saudi Arabia removed its religious ban on cinema and revealed its intentions to transform itself from an oil-based economy into an entertainment powerhouse. The goal was to use the country’s wealth to not only invest in media companies, but to lure studios to the king...
Bottom line from Variety: this could reshape the box office conversation.