Discovery+ is coming next year and Discovery CEO, David Zaslav, thinks scripted content “has had its moment.”
Lifestyle media corporation, Discovery, recently announced its bid into the streaming market, directly or indirectly, facing off against the big boys like Netflix, Disney Plus, Hulu, and the like, all of which are making efforts to bolster its audience by making various types of contents. CEO David Zaslav is certain, though that scripted content had its time in the spotlight.
“People like spending time with our characters and our brands. A lot of the other services you put on at 8 or 9 at night… We find people are putting us on while they are working or cooking or home schooling their kids. We feel like scripted has had its moment and this is our time.”
The company also acquired Scripps Networks Interactive last year. The launch of its very own subscription service will be yet another service that aims to fill a niche – the reality content niche.
Discovery+ could see itself as a real competitor against other more recognizable services like Netflix – which had its skin in the game for years – or Disney Plus, which has a huge library of memorable and beloved IPs under its belt. That said, its only competitor in memorability is Disney’s streaming platform while Netflix has it beat by notability.
Discovery+ will get a decent boost, though, with a whole 12 months free of charge for Verizon customers. This means Verizon users can get a whole year of watching TLC, Food Network, HGTV, OWN, Travel Channel, and more without having to spend the subscription fee.
Discovery’s platform will offer two subscription plans – one with ads and one without. The starter plan will set you back $4.99 a month while its ad-free plan costs $6.99 per month. You can start streaming on January 4, 2021.