A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals are more likely to encourage consumers to buy than campaigns that rely primarily on emotional impact. The findings challenge conventional wisdom about h...
The big picture: Memorable visuals drive online ad purchases more than... — could lead to real-world breakthroughs.
Physicists have debated which way a submerged sprinkler sucking in water would spin. Careful experiments provide an answer.
The big picture: Researchers Claim to Have Solved the Perplexing ‘Reverse... — advances our understanding of the world.
Storm surges up to 4ft are possible along parts of the Louisiana and Mississippi coasts, officials say.
Why it matters: Tropical Storm Bertha threatens US Gulf coast challenges existing scientific assumptions.
A couple of miles south of the main quad at the University of Illinois Urbana-Champaign, a remarkable agricultural experiment is taking shape. The so-called Alma Mater Plots are unique in their setup—with 64 plots of 1 acre (0.4 hectares) each, individually tile-drained, it is...
Phys.org reports: Envisioning the next 150 years of crop research... — this opens new research frontiers.
An advanced technology that could benefit farmers' bottom line and help meet the rising demand for domestic energy production borrows a key ingredient from a centuries-old practice of burning dried manure to warm homes where trees were sparse or expensive: animal waste.
Bottom line from Phys.org: this challenges existing scientific assumptions.
As the flames advanced toward the village of Bédar in Spain's Almería province, the mayor gave a desperate order to ring the church bells to warn residents. It was not enough. The July 9 Los Gallardos fire, which claimed 13 lives and burned 7,000 hectares (17,300 acres), was S...
Phys.org reports: Eight lifesaving ways to improve wildfire risk management — this could lead to real-world breakthroughs.
The longest dry spell in over 30 years for central England raises concerns about drought and when it might rain.
Bottom line from BBC Science: this opens new research frontiers.
The furry bodies of UK bumblebees are specially adapted for cold weather - making heatwaves a struggle.
BBC Science reports: Bumblebees are struggling in UK heatwaves - but... — this adds a piece to a much larger puzzle.
A lot of high school students load up on Advanced Placement courses to strengthen their college applications. But for many California students classified as English learners, access to even the basic college-preparatory courses required for admission to the state's public univ...
Why it matters: Decade of research reshapes multilingual learner policy could lead to real-world breakthroughs.
When a local community gets involved in environmental monitoring, its efforts can build awareness of local environmental issues and provide more abundant data than scientists can collect on their own. But how does the quality of the data compare with readings taken by professi...
The big picture: Students enable widespread water monitoring in India — opens new research frontiers.
How do microorganisms orient themselves to find the optimal habitat? Scientists have thoroughly investigated so-called magnetotactic bacteria, which use the Earth's magnetic field as a biological compass. Some eukaryotic single-celled organisms—that is, more complex organisms ...
The big picture: Unusual three-way bestows magnetic sense to single-celled organism — advances our understanding of the world.
A new study led by astronomers at The University of Texas at Austin proposes a theory that could solve two astronomical riddles at once: the nature of Little Red Dots and the origin of globular clusters. Rather than representing distinct objects, the study suggests that one ma...
Bottom line from Phys.org: this could lead to real-world breakthroughs.
From ocean waves and flowing rivers to the systems used to transport and treat water, vibrations are everywhere. But can vibrations do more than just shake water? Can they split water or drive the production of useful chemicals from water? A research team led by Professor Sai ...
The big picture: Transforming vibrations into clean fuels and chemicals through... — could lead to real-world breakthroughs.
Protein aggregates are associated with the development of diseases like Alzheimer's and Parkinson's. These are found more often in certain areas of cells known as membraneless organelles. Do these organelles promote this protein clumping, or do they protect the cell by tempora...
Bottom line from Phys.org: this opens new research frontiers.
Have you ever wondered why your boss wants you back in the office full-time, rather than allowing hybrid work, where you can combine work from home and in an office? A fascinating study just shed fresh light on this topic.
Why it matters: 'Narcissist' bosses are more likely to oppose work... opens new research frontiers.
